Monday, 12 October 2009


The college magazine called ‘Fusion’ has a black background and varios other colors used as cover lines and puffs. The front cover consists of a women looking directly into the camera; it is a mid-shot showing the young females head and shoulders. The young women looks comfortable suggesting the friendly attitude of the college. The background is mix of black, white and grey, where the white highlights the face of the image, showing an importance or merely that the main article is about her.
The main cover line is ‘Think you know? Aleesha’, suggests that the main picture is of the girl Aleesha and she is part of the college community, so they are writing an article on her. This is suggested by the fixed photograph in the centre of the front cover. The female is wearing comfortable clothing from a western area. Because she is not wearing vast amounts of make up and does not have elegant and expensive clothes on shows she is just a normal teenager. The quality of the picture is not very high-tech showing that is just a college magazine; this is also emphasised by the background used, were it is just a coloured background and not a lot of graphics are used.
A cover line which relates to the main one which is ‘think you know?’ and goes on to ask does the subject of the main article know about ‘Sex, Drugs and Love’. This is a general theme a teenage magazine would consist off; it also shows a laid back attitude the college may have. From these simple cover lines it shows the magazine would appeal to an audience of 16 – 19 years of age.
Contrary to the main cover lines, the cover lines tell us that the magazine appeals directly to teenagers; a range of artists including, Dizzie Rascal, Beyonce, Kayne West and Rihanna which have been chosen to appeal to the readers. As the R ‘n’ B scene is a widely subscribed part of the music industry this would appeal to many young readers. An additional cover line which is ‘Top R ‘n’ B hits of 2008’ shows that the audience would be readers who enjoy listening to R’ n’ B so therefore want more knowledge of the charts and the hits. This also entwines with the selling line which states that ‘Fusion presents the hottest tracks for 09’ which shows the magazine is predominate a music magazine.
On the left hand side of the magazine, which is about various artists, would appeal both to male and female readers. On the right side of the magazine the cover lines read ‘Sexy Style’ which would mainly be for female readers, however as the other cover lines don’t have a sexist portrayal this ‘sexy style’ could be for both male and female readers. This is suggested because the magazine does not say anything about sport or college sport teams which would appeal more to males.
The magazine is divers in the fonts used; both sans serif and sans are used which connote the feel that there are different values and views that the college has, yet is able to bring them both together. It also connotes tradition and modernisation, suggesting the college has traditional values yet wants to modernise them in order to appeal the a versatile audience. The use of a serif font shows a sense of authority, which the college wants to show, yet the sans serif font connotes a gothic theme which may suggest the edgy nature teenagers may portray. However the different colours use do not portray an edgy and dangerous feel as they are bright and use colours such as pink, yellows and blues, which suggest the magazine is for various people.
Another main attraction is the puff, which says the readers can win a brand new iPod nano. The iPod which was the best selling gadget selling 220,000,000 iPods worldwide, making it the best-selling digital audio player series in history, therefore people would want to get their hands one desperately so would buy the magazine as a chance of winning the prize. As it is a college magazine the chances would be higher as of a global or national magazine where there would be little chance of winning on, so makes the odds higher and more likely for you to win.
Considering the magazine ‘Fusion’ the main audience is young male and female adolescents, however the main audience may be females as there is an image of a young girl and the ‘sexy style’ and artists such as Chris Brown may appeal more to females. The readers would have general knowledge about the music industry to understand the magazine and to appeal to them also. They are likely to be versatile as they take time to read a college magazine and want to be involved in the college community.

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