Demographic profile
From my audience research I have decided I am going to make a magazine with an edgy, gothic eccentric style, to give it a unique yet modern vibe. The audience profile also suggested that the audience are urban yet free spirited. This will mean I will have to target people who have a passion for various types of music, I didn’t want to create a typical ‘hip hop’ or ‘rock’ magazine, which all for arguments sake look similar; I want my magazine to look appealing. And from my audience profile the majority of the people only read fashion and gossip magazines, I took this into consideration while planning my layout for my magazine and want to be able to create this style. That’s why I asked them how they would want the feature artist posing.
In order to be a great selling magazine, the front cover has to be eye-catching, looking at various magazines, they all have provocative models on the cover, as my audience range is that of 16-18 year olds, something more appropriate would be more suitable. I asked the students various questions on what pose the star should be pulling in order for the magazine to have a ‘wow’ factor; all ideas where taking into consideration yet the one which is most anticipated was the pose on a piano. The idea is very modern and will be conspicuous and will also relate to the magazine as it is a music magazine. I will use a pretty young female and use props such as a piano which from the audience profile they liked the idea of, because I am also going for a fashion gossip type magazine the artist will be stylish and therefore I will need musical instruments to show that it is a music magazine. From research I have taken into consideration that magazines that feature partially or naked images on celebrities sell 40% more than other magazines, however I have also considered that because of the age range of the audience there needs to be a suitable image on the front cover. By this I will use a partially clothed model yet make the image classy and sophisticated.
There is not a specific audience I am targeting, just young people with an age range from 16 -24, which will be college students up till university students. Because of this I will also need to think about the price of the magazine and it will not be too expensive. I will also include a page in the magazine which will have free things and discount vouchers for students, reason being is because it is targeted at students so they will be able to have benefits from buying this magazine.
Wednesday, 24 March 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment